What We're About

PNP Digital is a B2B-focused growth and product marketing agency working with SaaS, technology, and innovation-driven companies across Vietnam and APAC.

What's This Role About

The Content Marketing Executive at PNP Digital is responsible for planning, creating, and optimizing content that supports go-to-market (GTM) strategies for multiple B2B, SaaS, and technology clients.

This role goes beyond writing. You will be expected to understand business objectives, translate them into high-impact content, and take ownership of content performance across channels.

What You’ll Do

Content Planning & Strategy

Translate GTM goals and growth briefs into clear content plans
Build and manage weekly/monthly content calendars across channels
Align content with funnel stages (education → consideration → conversion)
Prioritize content based on impact, not volume

Research & Insights

Research client industries, products, competitors, and target audiences
Identify content opportunities from:
- Search intent & keyword data
- Market trends & competitor gaps
- Sales, product, and customer insights
Turn research into strong angles, outlines, and narratives

Content Creation & Optimization

Write and optimize content across:
- SEO blogs & pillar pages
- LinkedIn thought leadership content
- Landing pages & website copy
- Email campaigns & sales enablement assets
Ensure content is:
- Clear, structured, and on-brand
- SEO-friendly and intent-driven
- Designed to educate, qualify, or convert

AI-Native Execution

Use AI tools (ChatGPT, Claude, SurferSEO, etc.) to:
- Research faster
- Create outlines and first drafts
- Improve structure, clarity, and consistency
Apply human judgment to refine, validate, and elevate AI outputs

Performance & Collaboration

Track content performance and improve based on data
Collaborate closely with Growth, SEO, Design, and Tech teams

What Success Looks Like

Content delivered on time, with minimal revisions
Clear improvement in content quality, structure, and impact
Strong understanding of why content exists — not just what to write
Increasing contribution to traffic, leads, or conversion goals

Required Experience & Skills

Knowledge & Experience

3-5 years copywriting experience in Content Marketing (agency, B2B, or SaaS is a plus)
Strong understanding of content strategy, SEO, and digital marketing fundamentals
Experience working with multiple stakeholders or projects simultaneously
Technical curiosity – you don't need to code, but you should genuinely want to understand how Tech, Marketing workflows or machine learning models actually work.
Excellent both Vietnamese and English writing skills with flawless grammar and ability to adapt tone for different audiences.
Strong writing, editing, and storytelling skills
Basic understanding of content analytics and performance tracking
Good time management and task prioritization

AI & Tools

Experience using AI tools (ChatGPT, Claude, SurferSEO, etc.) for:
- Research
- Outlining
- Drafting and optimization
Willingness to learn and adapt AI-driven workflows

Why Join PNP Digital

Work on real B2B & SaaS growth problems (local & international)
Learn GTM, Product Marketing, and AI-powered content systems
Clear growth path: Content → Strategist → Manager
High standards, fast learning, no fluff
A team that values clarity, curiosity, and responsibility

Full-timeContent Marketing B2B/SaaS (Mid-Level)