Full-timeSenior Copywriter (Mid-Level)

Ho Chi Minh Office, VietnamCreative

What We're About

We're a marketing agency that works exclusively with B2B SaaS and Deep Tech companies. Our clients build DevSecOps platforms, AI/ML tools, cloud infrastructure, and security solutions. They need copy that actually understands what they do, not just buzzwords that sound technical.

Key Responsibilities

Create High-Impact Technical Content

  • Write 4-6 thought leadership pieces monthly (blogs, whitepapers, case studies) achieving 15%+ engagement rates

  • Develop copy for 8-12 client campaigns monthly across all formats and channels

  • Transform complex technical concepts into compelling narratives for both technical and business audiences

  • Create sales materials that convert 25% of discovery calls to solution planning calls

Drive Measurable Campaign Performance

  • Write copy achieving client targets: 3-5% email open rates, 15-20% CTR, 8-12% conversion rates

  • Optimize based on A/B testing, improving performance 20%+ quarter-over-quarter

  • Support 85% proposal-to-close ratio with compelling proposal copy

  • Generate 2-3 speaking opportunities quarterly through thought leadership content

Support Business Development

  • Create custom insight reports and case studies for strategic account targeting

  • Write compelling proposals that communicate value clearly and close deals

  • Develop content that generates 2-3 client referrals quarterly

  • Maintain 99% accuracy on technical terminology and 100% on-time delivery

Required Experience & Skills

  • Bachelor Degree required

  • At least 2 year experiences related to Advertising field

  • 3-5 years copywriting experience in B2B tech, SaaS, or agency environments with a portfolio showing complex technical topics made clear and persuasive.

  • Technical curiosity – you don't need to code, but you should genuinely want to understand how Tech, Marketing workflows or machine learning models actually work.

  • Proven performance track record with measurable results where your copy directly contributed to lead generation or conversion improvements.

  • Excellent both Vietnamese and English writing skills with flawless grammar and ability to adapt tone for different audiences.

  • Research and collaboration skills – you'll dig into technical docs and work closely with strategy and client teams.

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