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Full-timeContent Marketing B2B/SaaS (Mid-Level)

Ho Chi Minh Office, VietnamGrowth Marketing

What We're About

PNP Digital is a B2B-focused growth and product marketing agency working with SaaS, technology, and innovation-driven companies across Vietnam and APAC.

What's This Role About

The Content Marketing Executive at PNP Digital is responsible for planning, creating, and optimizing content that supports go-to-market (GTM) strategies for multiple B2B, SaaS, and technology clients.

This role goes beyond writing. You will be expected to understand business objectives, translate them into high-impact content, and take ownership of content performance across channels.

What You’ll Do

Content Planning & Strategy

  • Translate GTM goals and growth briefs into clear content plans

  • Build and manage weekly/monthly content calendars across channels

  • Align content with funnel stages (education → consideration → conversion)

  • Prioritize content based on impact, not volume

Research & Insights

  • Research client industries, products, competitors, and target audiences

  • Identify content opportunities from:

    • Search intent & keyword data

    • Market trends & competitor gaps

    • Sales, product, and customer insights

  • Turn research into strong angles, outlines, and narratives

Content Creation & Optimization

  • Write and optimize content across:

    • SEO blogs & pillar pages

    • LinkedIn thought leadership content

    • Landing pages & website copy

    • Email campaigns & sales enablement assets

  • Ensure content is:

    • Clear, structured, and on-brand

    • SEO-friendly and intent-driven

    • Designed to educate, qualify, or convert

AI-Native Execution

  • Use AI tools (ChatGPT, Claude, SurferSEO, etc.) to:

    • Research faster

    • Create outlines and first drafts

    • Improve structure, clarity, and consistency

  • Apply human judgment to refine, validate, and elevate AI outputs

Performance & Collaboration

  • Track content performance and improve based on data

  • Collaborate closely with Growth, SEO, Design, and Tech teams

What Success Looks Like

  • Content delivered on time, with minimal revisions

  • Clear improvement in content quality, structure, and impact

  • Strong understanding of why content exists — not just what to write

  • Increasing contribution to traffic, leads, or conversion goals

Required Experience & Skills

Knowledge & Experience

  • 3-5 years copywriting experience in Content Marketing (agency, B2B, or SaaS is a plus)

  • Strong understanding of content strategy, SEO, and digital marketing fundamentals

  • Experience working with multiple stakeholders or projects simultaneously

  • Technical curiosity – you don't need to code, but you should genuinely want to understand how Tech, Marketing workflows or machine learning models actually work.

  • Excellent both Vietnamese and English writing skills with flawless grammar and ability to adapt tone for different audiences.

  • Strong writing, editing, and storytelling skills

  • Basic understanding of content analytics and performance tracking

  • Good time management and task prioritization

AI & Tools

  • Experience using AI tools (ChatGPT, Claude, SurferSEO, etc.) for:

    • Research

    • Outlining

    • Drafting and optimization

  • Willingness to learn and adapt AI-driven workflows

Why Join PNP Digital

  • Work on real B2B & SaaS growth problems (local & international)

  • Learn GTM, Product Marketing, and AI-powered content systems

  • Clear growth path: Content → Strategist → Manager

  • High standards, fast learning, no fluff

  • A team that values clarity, curiosity, and responsibility

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